IRL takeovers: Influencers are reshaping live brand activations and events
Sprout Social
APRIL 8, 2025
Influencers are also participating in tentpole industry events, contributing to the conversation and sharing their expertise. Lead generation? For instance, a health and wellness brand might pair with a lifestyle influencer who advocates for healthy living. Here are some tips to follow when planning your IRL events.
110 
Let's personalize your content