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ABC: How Storytelling Can Impact Lives

Rock Content

Whether it’s Community Content to help access and curate user-generated content, ScribbleLive Engage to run live blogs when there is a presidential debate or when we’re watching celebrities walk down the red carpet, there are constant applications for us,” Schwartz explained.

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IAB NewFronts rings in the age of digital video dominance

Martech

Powering T-Mobile’s Magenta Advertising Platform is the data from 119 million T-Mobile users, 7 million of whom participate every month with the company’s T-Mobile Tuesday loyalty promotions. Users describe their ideal audience and audience attributes, and the tool pulls up relevant audience segments reachable through DV360.

Tentpole 101