Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

Customer 96

Customer Automobile CRM B2C 96

Hubspot Marketing

NOVEMBER 8, 2017

But now -- 11 years after HubSpot first came into existence -- these transactions are starting to become diversified, and so are the reasons why we have them. I’ll admit it: For many marketers, the motivation behind these exchanges used to be, “So I can sell my product.” How Buyers and Marketers View Interaction.

eBook 140

eBook Communications User-Generated Place 140

Neil Patel

JANUARY 27, 2021

Inbound marketing isn’t easy. You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. There are a few trends that will drive content marketing in 2021 and beyond.

Inbound Marketing 142

Inbound Marketing Market Trends Transform Whitepaper 142