Adobe Experience Cloud Blog
APRIL 2, 2012
by Jason Miller Marketers often debate the merits of inbound marketing vs. outbound, but few discuss the added benefits you can achieve by combining both. A well rounded B2B marketing mix should include elements of both inbound and outbound marketing strategies.
Marketing Insider Group
NOVEMBER 1, 2010
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 9, 2010
And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.
Marketing Insider Group
MAY 18, 2010
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. All rights reserved.
Exposure Ninja
AUGUST 11, 2023
To do outbound marketing well, you should avoid contacting people on phone numbers or email addresses they haven’t directly given to you. Inbound marketing is made up of content such as blogs, videos, guidebooks, training guides, social media, digital PR, affiliate marketing, paid search ads, email marketing and more.
Marketing Insider Group
DECEMBER 15, 2010
Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. we begin to align our organization around the new/old social world. Why am I in Marketing? but rather “How?”
Marketing Insider Group
JUNE 29, 2010
Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Thanks for emphasizing the point! Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?
Expert insights. Personalized for you.
134 
Let's personalize your content