Martech

FEBRUARY 22, 2024

There are now more tools at our disposal to reach and engage niche audiences effectively, from the algorithms of programmatic advertising and location-based advertising to the use of dynamic creative optimization (DCO), which allows niche advertisers to dynamically adjust their creatives to appeal to different segments within their target market.

Target Market 101

Target Market Advertising Advertisers Neuromarketing 101

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. For instance, LinkedIn is great for sharing industry insights, blog posts, case studies, and testimonials. Doing these establishes you as a credible and active participant and makes you visible to notable industry players.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Bannerflow

AUGUST 17, 2021

Firstly, they don’t deviate from their target market of 18-25 year olds. Secondly, they were one of the first brands to leverage the power of influencer marketing. A large part of Gymshark’s success has been attributed to two factors. Everything they do is aimed at this demographic. It hasn’t all been plain sailing.

Advertising 98

Advertising Advertisers Retail Shoppers 98

Exposure Ninja

JULY 5, 2023

Two-way communication: Social media enables real-time interaction with your audience, fostering genuine relationships and allowing you to gather invaluable feedback directly from your target market. Then, create targeted marketing campaigns that address their unique needs. The secret to influencer marketing success?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52