Duct Tape Marketing
OCTOBER 10, 2017
Here are your channels to choose from: Search Engine Optimization (SEO) – This includes on-page SEO and off-page SEO tactics aimed to help you bring in organic traffic from search engines. Utility Marketing – This includes the creation of useful tools that stimulate traffic, sharing and brand awareness.
Duct Tape Marketing
MAY 4, 2016
Further Reading: Youtility: Why Smart Marketing Is about Help Not Hype. Influencer Marketing– This includes the practice of building relationships with individuals and outlets that can influence pre-established communities. Further Reading: The Definitive Guide to Influencer Targeting. Six SEO Rules for 2016.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customers.ai
JANUARY 17, 2024
For example, just this past December, we did an event with our partners at Semrush to announce our product integration: What does this mean for marketing agencies? Partner marketing opens up opportunities you wouldn’t have otherwise. Find partners that complement you and share similar target markets as your business.
Duct Tape Marketing
AUGUST 25, 2015
Now you could argue that there are more or less, or that something should be combined or expanded or that something like SEO isn’t a channel per se at all, but I can make a case for the rational of each on this list and besides that you’ve got to start somewhere. (About ½ of which are additions from the last decade or so.).
Duct Tape Marketing
MARCH 1, 2016
A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. I believe that there are 16 marketing channels available to us today.
Expert insights. Personalized for you.
56 
Let's personalize your content