2020 State of B2B Content Consumption And Demand [Marketing Report]
Marketing Insider Group
JUNE 15, 2020
After reviewing all of our 2019 data, here are the 10 industries and sub-industries that consume content most actively: Information Technology. Retail Information Technology – Software. Advertising/Marketing/PR. Combined, ebooks, whitepapers, and guides accounted for 56% of the total downloads last year.
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