Adobe Experience Cloud Blog

AUGUST 16, 2018

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan. When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning. Conclusion.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Adobe Experience Cloud Blog

MAY 24, 2018

Every digital marketer would say that metrics and analytics are important, but they can also be difficult. Because they haven’t taken the time to master the numbers, though, too many marketers plan their campaigns and try to save the metrics for later. Tell me about it in the comments.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Create your scalable global content marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Sachs Marketing Group

JULY 21, 2023

B2B digital marketing may include the following: SEO PPC advertising Social media marketing Email marketing Conversion rate optimization Reputation management For the best results, an effective B2B digital marketing strategy will involve a combination of these approaches. What should be included in a B2B marketing plan?

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Marketing Insider Group

NOVEMBER 7, 2022

Retain: Content marketing-generated customers are “better” because they stay longer and spend more. We start all our content planning with deep keyword research. Source: Edelman LinkedIn study on thought leadership. How Much Does Content Marketing Cost?

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Adobe Experience Cloud Blog

OCTOBER 23, 2017

The first step in succeeding with your next marketing campaign is to ensure the goals you set for the individual campaign are fully aligned and in keeping with the department as a whole. What do you expect from your marketing campaign? Identifying your key performance indicators and measurable metrics is essential.

Key Performance Indicator 134

Key Performance Indicator Direct Mail Thought Leadership Marketing 134

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145