Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Let’s revisit our two previously mentioned lead magnet examples: the product demo and the marketing plan template.

Whitepaper 144

Whitepaper Marketing Plan Education Thought Leadership 144

Marketing Insider Group

MARCH 27, 2020

But my advice for most marketers who aren’t selling beer or bread or toilet paper is to stop selling and blindly pushing your product. Stick to your content marketing plan! I spent a lot of time putting together the data and analysis in the article on the results of our approach to marketing ourselves.

Thought Leadership 139

Thought Leadership Health Finance Marketing 139

GrowPowerful

FEBRUARY 16, 2023

The interim CMO model offers flexibility, excellence, proven processes and effective results to companies who might not have had access to such accomplished marketing minds before. We’re excited to help this emerging industry gain traction in the business-to-business space. ”

Transform 52

Transform CMO Manufacturing Thought Leadership 52

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Start with Research.

Product 134

Product Thought Leadership Copywriting Fashion 134

Marketing Insider Group

AUGUST 20, 2019

So, how does a brand successfully transform its marketing? We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Scaling Content Marketing for Marketing Transformation.

Transform 40

Transform Content Marketing Thought Leadership Marketing 40

Martech

DECEMBER 26, 2023

Distributors are assigned a team to help them develop an annual marketing plan and get the most out of the programs, using the Partner Central website. He says, “This is a great way to feature your channel partners while also yielding valuable thought leadership both partners can share.”

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

OnDemand CMO

DECEMBER 16, 2021

There are so many elements of a successful marketing strategy to master: branding, competitive differentiation, story-telling, digital, social, thought leadership, sales enablement, ongoing customer communications, and more.

Marketing Strategy 52

Marketing Strategy Thought Leadership CMO Marketing Mix 52

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Marketers can learn a lot about blending from Seinfeld , especially when it comes to navigating a modern marketplace that is as dynamic as it is diverse. In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. .

Automobile 214

Automobile Transform Thought Leadership Food 214

Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to….

Thought Leadership 134

Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Introducing a mobile app into your marketing plan is a critical and strategic move. It’s vital that you integrate its creation into your marketing strategy and that you’re involved in some of the technical aspects of the mobile app creation and implementation. I know it’s not just me…).

Thought Leadership 134

Thought Leadership CMO Marketing Plan Promotion 134

SocialPilot

FEBRUARY 9, 2024

Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She mostly posts about brand building, campaign strategies, and humane marketing for creating a solid brand identity. Her writing is relatable, engaging, and all about content marketing. Why should you follow her?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Adobe Experience Cloud Blog

APRIL 10, 2017

Create a go-to-market plan with these partners that supports co-marketing, co-branding of collateral, and mutual lead generation efforts. The number of partners in this tier will depend on your team’s bandwidth and the ability to successfully run a marketing campaign with each of the partners.

Thought Leadership 107

Thought Leadership Manufacturing User-Generated Marketing Plan 107

Content Marketing Institute

JANUARY 12, 2018

Almost half of the respondents said they were “doing digital marketing” without a defined strategy. 34% of marketers felt their org had a clearly articulated integrated digital marketing strategy. Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Marketing Insider Group

JULY 6, 2020

The type of content that does well on LinkedIn includes: Thought leadership articles. Once you’ve brainstormed some content ideas to reach your target audience, plan them out on a content calendar, and stick to a consistent publication schedule. Industry news and research. Storytelling. How-to pieces and tips. Case studies.

Marketing Strategy 145

Marketing Strategy User-Generated Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 30, 2018

But what about customer success marketing? How much do you know about it, and how does it affect us as marketers? In this blog, I’ll cover what customer success marketing is and how it fits into your marketing plan. What is Customer Success Marketing?

Customer 134

Customer Transform Thought Leadership Health 134

Pam Didner

MARCH 17, 2021

All these elements need to be addressed in your global content marketing plan and on-going execution! Before you create your marketing plan. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Create your scalable global content marketing plan.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

How have you used long-form content in the past in your marketing plan? The post Why Marketers Shouldn’t Shy Away From Long-Form Content appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s keep our discussion going in the comments.

Thought Leadership 268

Thought Leadership Marketing Marketers Promotion 268

Adobe Experience Cloud Blog

APRIL 23, 2015

In fact, we’re more likely than US marketers to invest in technology to manage advertising, mobile marketing, market resources, and content marketing. Check out the stats in the chart below to see how APAC marketers plan to lead the way with strategic marketing technology investments. Asia Pacific.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

MARCH 18, 2021

You can do this by producing thought leadership pieces that have a massive impact on your brand or company’s perception. A successful social media marketing plan is about quality over quantity. Your company may be one of the thousands in the same industry, making it hard to stand out.

Social Media Marketing 143

Social Media Marketing Marketing Strategy Thought Leadership B2C 143

Adobe Experience Cloud Blog

APRIL 10, 2015

But, treating email as something outside of a holistic marketing plan leads to incredible inconsistencies and missed opportunities. If a business isn’t sure whether its email marketing strategy is increasing sales, targeting the right audience, or boosting revenue, it’s time for marketing automation software.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C Email Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Thought Leadership Presentations. For example, since I’ve been at Marketo, we moved to a customized sponsorship option with a vendor because we want to get high impact with our content through a thought leadership presentation versus a moderated panel where our message could be muted by other participants. Case Studies.

Thought Leadership 134

Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

JUNE 23, 2015

So, I ask, how is this concept of “glances” going to change things for marketers? If you are like most marketers, you are just getting your mobile marketing plan going. Many marketers have now created an app to engage with their customers via the mobile channel as well.

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Adobe Experience Cloud Blog

OCTOBER 12, 2017

How have you incorporated cart abandonment emails into your marketing plan? The post Crafting Cart Abandonment Emails that Work appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Tell us about how you’ve done so in the comments.

Shoppers 174

Shoppers B2C eCommerce Thought Leadership 174

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Mobile should be an integrated part of your marketing plan, and fully supported by your marketing automation solution. . Marketers are addicted to short-term metrics. Our final word: if you haven’t already optimized your website for mobile viewing and/or developed a mobile app, it’s time to get on it.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Adobe Experience Cloud Blog

JANUARY 19, 2018

What KPIs for content marketing do you track? How has this changed your marketing planning? The post 6 KPIs For Content Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. I’d love to hear about your process and measurements in the comments.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Rock Content

JANUARY 7, 2024

When it comes to your marketing plan, finding the balance between what works for your brand and the newest trends that capture the attention of target audiences can be challenging. To meet this challenge, however, you’ll first need to determine which content marketing trend s are here to stay and why Enter video content marketing.

Entertainment 73

Entertainment Video Marketing Thought Leadership Education 73

Adobe Experience Cloud Blog

AUGUST 16, 2018

These metrics take the guesswork out of evaluating your marketing efforts and will help you to get the budget and resources you need to make email a core part of your strategic marketing plan. When planning strategically, make sure that all relevant stakeholders are involved and have buy-in from the beginning.

Email Marketing 113

Email Marketing CMO Key Performance Indicator Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 1, 2018

In this blog, I’ll show you why experiences matter for customers and how to implement them into your marketing plan. What examples of experience marketing have captured your attention? How might you implement experiences into your marketing plan? Digital Is Here to Stay.

Customer 134

Customer Thought Leadership Millennials Marketing Plan 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2017

What holiday marketing plans do you have for your business this year? I would love to hear your plans in the comments. The post The Most Wonderful Time of the Year to Engage Customers: Tips for Holiday Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Customer 134

Customer Shoppers Transform Retail 134

Adobe Experience Cloud Blog

AUGUST 25, 2015

At it’s core, a marketing strategy is a plan—a strategic plan. Buildings are built because there is a need, and quite frankly, there is a need to have marketing (Yay for us marketers!). To address that issue, it’s vital to make sure that your team is on the same page.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

OCTOBER 30, 2014

It’s also that time of the year where marketers plan to send holiday-themed emails with silly subject lines. The Do’s and Don’ts of Holiday Email Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing b2b Consumer' But do they work?

Email Marketing 134

Email Marketing Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed. Keep your planning process open so you can take advantage of the continual insights we are gaining as B2B marketing professionals. .

Marketing Strategy 174

Marketing Strategy Transform Thought Leadership User-Generated 174

Adobe Experience Cloud Blog

AUGUST 30, 2017

Today’s customers demand a marketing strategy that cuts through the traditional babble and creates an experience that rises above the noise and speaks to them on an individual level. As marketers, we cannot continue to play it safe, or our efforts will always fall short, being buried under past publicity.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Strategy 134

Marketing Insider Group

SEPTEMBER 28, 2021

Creating thought leadership content to assert your company as credible, trustworthy, and an expert. Producing more content in multiple formats, which is necessary for ranking higher and for extending content marketing reach. How Often Should You Revisit Digital Marketing Goals?

Digital Marketing 109

Digital Marketing Customer Acquisition Marketing Marketers 109

Adobe Experience Cloud Blog

MARCH 31, 2015

Either way, the failure to execute a marketing plan from a global perspective jeopardizes valuable opportunities to gain market share in international markets and often has business leaders throwing good money after bad. Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Tip 3: Email Marketing—Build your List. No one should approach a new business thinking it will be a comfortable ride.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2017

Have you integrated a content marketing platform into your marketing plan? The post Increase Conversions With a Content Marketing Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How has it helped you improve your engagement platform?

Content Marketing 133

Content Marketing Thought Leadership Marketing Marketers 133