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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Get the daily newsletter search marketers rely on. Subscribe to a newsletter. Complete a registration form.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Vanity metrics in search marketing You’d think measuring the success of search marketing efforts would be simple: did people find you when they searched for you?