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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

If your chief revenue officer is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Get the daily newsletter search marketers rely on. Subscribe to a newsletter. Complete a registration form.

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

If your CRO is focused on generating leads at your B2B company, then you should kick off a new set of reports on the number of organic search users who go on to: Download a white paper. Subscribe to a newsletter. Complete a registration form. So, you may provide your company or clients with significantly more economic value.

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7 B2B content distribution strategies that work

Search Engine Land

Sometimes, it might be as simple as encouraging the reader to check out a blog post, download a whitepaper or register for a webinar. The key is to make sure your CTA is relevant to the content of the email and provides value to the reader. Get the daily newsletter search marketers rely on. See terms.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. Vanity metrics in search marketing You’d think measuring the success of search marketing efforts would be simple: did people find you when they searched for you?

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SEO KPIs to track and measure SEO success

Search Engine Land

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Your SEO KPIs then track performance toward that goal.

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How to create a winning content strategy framework

Search Engine Land

Get the daily newsletter search marketers rely on. Progress tracking As you work toward your content marketing goals, you must also track your progress. Determine: The key performance indicators (KPIs) you can attach to your goals. Set a posting schedule. Plan how you’ll promote. Set a budget.

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How to document your content strategy

Search Engine Land

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Get the daily newsletter search marketers rely on. Answer with: Map your content goals to key performance indicators (KPIs). SUBSCRIBE See terms. How will you measure results?