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Important Marketing Terms You Should Know

Exposure Ninja

Outbound Marketing Outbound marketing is where you make first contact with consumers. Examples include TV and radio adverts, telemarketing, direct mail and online ads. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

Marketing vendors for data feeds, audience targeting, campaign buildout and setup. A third party marketing group for campaign promotion across channels/partners. Are there other ways you’ve leveraged email insights to fuel your marketing mix? Analytics teams for KPIs and campaign analysis.

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Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

His post mentions the need to strike a delicate balance between personal and company brand promotion citing the same inextricable link between employee and company success. Finally, here are a few basic B2B Marketing Insider tips to get you started advancing your personal brand and social media presence. What is your social persona?