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The rise of creator commerce: LTK Europe’s Dave Murray talks growth, video and metrics

Econsultancy

Dave Murray is Managing Director Europe of global influencer marketing platform, LTK. I recently spoke with Dave to hear more about his role, how the influencer industry is evolving, and LTK’s ambition to be the driver of ‘creator commerce’ Image: Dave Murray.

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Is influencer-guided shopping the future of retail?

Econsultancy

Even Twitter recently debuted its own commerce feature, with Walmart being the first retail brand to use ‘Live Shopping’ on the platform. As social commerce grows, so does the opportunity for influencers (or creators, as many prefer to call them) to become the ‘shop window’ for brands.

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. How do you work with creators? Creators and brands, this article is chock full of strategies for both of you. 6 ways to make money on social media as a creator. Where do you start? newtexacali).

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