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Why focus is the way forward for high-performing marketing organizations

Martech

For creative marketing firms: A well-defined criteria for targeting ideal clients. Stronger pricing power. A broader — not narrower — geographical market from clients seeking your expertise. It may help to identify the following: The product or service categories you serve and perform well. Reduction of costs.

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12 of the best competitive intelligence tools for marketers

Sprout Social

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time.

Price 93
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24 Best Sample Business Plans & Examples to Help You Write Your Own

Hubspot Marketing

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Marketing Strategy Include a section about how you believe your brand vision will appeal to customers.

Price 98