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Making Sense of the Chaos: Social CRM with Bill Odell

Adobe Experience Cloud Blog

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. Bill is responsible for the company’s overall marketing and go-to-market strategies and oversees all product marketing, partner marketing and corporate marketing activities.

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Small team? Think Big! 5 Strategies for Small Businesses

Adobe Experience Cloud Blog

Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere. marketing automation platforms can be a great leveler.