Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Marketing Fundamentals and New Approaches. First, marketers must have their timeless fundamentals in place. As with any marketing strategy, ABM-oriented teams need to determine their value propositions, optimize their websites, glean insights from their customers and have fundamental alignment with their sales teams.

Succession Planning 134

Succession Planning Transform Thought Leadership Finance 134

Adobe Experience Cloud Blog

JUNE 12, 2017

However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And in that work, there’s a lot of time and energy spent passing information back and forth between those teams, who are, you guessed it, using project management tools.

Management 117

Management Marketing Automation Platform Thought Leadership Communications 117

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Third, consider the power of succession planning as it relates to your key roles and critical processes. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. “The Using marketing campaigns to achieve clean data. “As Mature evidence-based decision making.

Energy 90

Energy Transform Thought Leadership Marketing 90