Rethinking the marketing planning process for an agile world
Martech
JUNE 23, 2022
The frequently expressed frustration is: “We spend all this time working on a marketing plan and then we don’t look back at it all year” Who’s fault is it? It has been my experience that, in fact, marketing plans that endure are living documents that get updated and evolve. I’m sure I’m not the only one.
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