Remove Manufacturing Remove Partner Marketing Remove Thought Leadership
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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

“Our solutions were really designed to solve marketers’ biggest challenges, which were identified in the market research.” (13:05) Their content isn’t just thought leadership. But we work with b to b marketers, and specifically, generally speaking, folks who are in a revenue oriented role, so think digital, demand, ABM.

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What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.