Market Research Market Segmentation New Technology 
Lusha
DECEMBER 9, 2024
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. This requires a mix of market research and data analysis. This method relies heavily on industry data and market research reports.
Sprout Social
NOVEMBER 21, 2023
Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.
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