Sprout Social
NOVEMBER 21, 2023
Identify untapped markets Tracking competitor weaknesses, shifts in customer demand, market trends and potential threats allows your brand to capitalize on new opportunities before others do. For instance, you might spot some niche market segments your competitors might be neglecting, like a different age group or interest.
Hootsuite
OCTOBER 20, 2022
This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.
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Martech
APRIL 28, 2023
Market segmentation and consumer profiling help organizations focus their marketing efforts by allowing them to modify their strategy accordingly. Making the most of generative AI in your B2B marketing efforts As the digital marketing landscape changes, B2B marketers must use cutting-edge technologies to stay ahead of the curve.
Adobe Experience Cloud Blog
JULY 14, 2015
With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Location Marketing Solutions. Beacon Technology in B2B Marketing.
Martech
SEPTEMBER 25, 2023
Some companies value marketing and acknowledge its role in driving success, while others may have different priorities or perspectives. In both kinds of organizations, marketing has a place and can be greatly aided by new technologies. Using AI to show marketing’s value Enter AI.
Rock Content
DECEMBER 11, 2020
Working with Digital Marketing is a never-ending effort to better understand an audience and get closer to it. In this search, marketers are always finding new technologies and insights on how to use them so they can keep up with ever-changing expectations. The result?
Content Marketing Institute
AUGUST 16, 2018
In other words, as content marketers we must get out of ‘how can we learn to do that’ and get into ‘this is what we aim to do, and here’s what we need to do it.’. Cathy sees a tech strategy as an antidote to the “shiny new thing” syndrome. Don’t run after new #tech, step back to understand what you have & what you truly need.
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