Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Automating processes ensures uniformity and accuracy across tasks like data analysis and customer service.

Copywriting

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition

Martech

JUNE 24, 2025

These requirements can come from: Market research. Even major projects — like migrating to a new marketing automation platform — require focused attention on the people involved. No platform can succeed without adequate stakeholder and user adoption. Customer interviews. Online and offline data analysis.

Marketing Automation Platform

Lusha

DECEMBER 9, 2024

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Marketing Automation Platforms: These platforms take the grunt work out of repetitive marketing tasks, like sending out email campaigns and nurturing leads.

CRM

Martech

NOVEMBER 2, 2021

” More technology options aren’t enough to transform marketing operations teams. Farnsworth pointed to marketing research from Lawless Research that found manual tasks actually increased as tool adoption grew. Image: Lawless Research and Workato. Growth through marketing automation and integration.

Transform

Duct Tape Marketing

JULY 3, 2014

Leads are the lifeblood of business, so it is easy to see why marketers consider lead generation their biggest challenge and most important goal. Marketing automation assists in a number of ways. The best marketing automation platforms let you create: optimize site pages. calls to action and landing pages.

Inbound Marketing

Rock Content

AUGUST 2, 2023

A virtual assistant can conduct market research, analyze data, and help identify potential leads. Enhanced Integration Businesses can integrate VAs with several other tools and systems, like marketing automation platforms, analytics tools, and CRM systems.

Transform