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Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or productmarketing. Data analysis: Proficiency in data analytics, marketresearch, and performance measurement.
. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps ProductMarketing at Workato, in his recent MarTech presentation.
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