Set Up

MARCH 14, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you share with marketers? Q4 | Tell us about an impactful campaign. WATCH THE FULL INTERVIEW TO THE RIGHT.

CMO 59

CMO Thought Leadership Market Research Performance Marketing 59

Sprout Social

OCTOBER 18, 2023

They were able to grow their thought leadership presence and community by joining more conversations that mattered to their target audience. Perform market research to inform teams beyond marketing Sharing insights from your social media data collection beyond the marketing team is becoming a more common, and needed, practice.

Health 116

Health Manufacturing Thought Leadership Product 116

Martech

JUNE 30, 2023

Specifically, CMOs must merge small teams that provide insights, research and intelligence and form a centralized unit that functions similarly to an in-house agency. Of the skills most difficult to develop within their teams, CMOs cited strategic thinking (69%), collaboration/leadership (62%) and messaging (50%) in the top five.

Thought Leadership 102

Thought Leadership Analytics Market Research User-Generated 102