Market Segmentation Marketing Plan New Markets Thought Leadership 
Exposure Ninja
AUGUST 9, 2023
For example, increasing sales revenue by 20% in the target market segment identified by the business expansion plan is better than trying to target a new audience that’s less relevant to the business plan. For thought leadership, LinkedIn and blogging platforms could be your best friends.
Adobe Experience Cloud Blog
OCTOBER 3, 2016
However, marketing doesn’t live in isolation. Unsympathetic markets, unpredictable competitors, and changing company initiatives all conspire to disrupt even the most well-thought-out marketing plans…unless you have a disaster survival plan. Ground Yourself Against Unexpected Shocks.
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