Martech

JUNE 23, 2022

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

Marketing Plan 90

Marketing Plan Outbound Marketing Marketing Marketers 90

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Rock Content

APRIL 28, 2023

Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Marketing covers a vast range of activities and disciplines, making it a challenge to define. We believe marketing is much more. What’s the Main Purpose of Marketing? But ultimately, marketing is about growth.

Outbound Marketing 58

Outbound Marketing Inbound Marketing Price Promotion 58

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Marketing Department Structure. Structuring your marketing team(s) is a huge task. Here's how: Talent. That could be a book!).

Inbound Marketing 122

Inbound Marketing SEO Transform Communications 122

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

MAY 13, 2015

The fact is many of us marketers are handed a finished product by our product development teams. Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. This can become a powerful marketing machine.

Outbound Marketing 94

Outbound Marketing Promotion Place Product 94

Marketing Insider Group

MAY 13, 2015

The fact is many of us marketers are handed a finished product by our product development teams. Growth hacking requires the marketing and development teams to work together to develop a cohesive growth strategy for a new product. This can become a powerful marketing machine.

Outbound Marketing 81

Outbound Marketing Promotion Place Product 81