Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. Mitigating risks of business processes across the organization. Remember that people learn differently.

Communications 122

Communications Marketing Marketers New Technology 122

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Martech

JULY 22, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Define business success. You’d be surprised how many times an enterprise can’t answer that question.

Marketing Automation Platform 119

Marketing Automation Platform Price New Technology Place 119