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Aligning martech with your business strategy: Your blueprint for success

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By developing a clear alignment roadmap, the company identified the need for a unified customer data platform (CDP) that integrated data across all touchpoints, enabling personalized marketing at scale. This change facilitated improved lead scoring and nurturing campaigns, resulting in a 30% increase in lead conversion rates.

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A Tale of Marketing Halloween Horrors

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OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. For the love of marketing, we must bring this to life! Albeit they never quite made the move… Everything was on track and running smoothly.

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