Adobe Experience Cloud Blog

SEPTEMBER 16, 2016

Back then, I had been shown the two best options that asset managers had for finding new investors at the time: referrals and cold calls. Nowadays, there are much better ways to do this for the investment industry and beyond using a marketing automation platform. No firm wants to get audited or fined.

Management 134

Management Whitepaper Marketing Automation Platform Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 29, 2016

In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. Those potential investors may prefer more detailed communications in the form of a whitepaper and more frequent updates.

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Adobe Experience Cloud Blog

OCTOBER 18, 2012

The second is that automation applied to an inefficient operation will magnify the inefficiency.”. So, don’t just automate your old processes when you are introducing marketing automation into your organization. New technology requires new ways of doing things.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144