Adobe Experience Cloud Blog

JUNE 29, 2015

Not only can video help you generate leads directly with the help of email gates, pop-out CTA, and in-video forms, it can also be used to measure buyer interest and tailor content journeys accordingly. But chances are, you’re not using video in your marketing automation platform to help you better understand your leads.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Video Marketing Digital Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Want to better understand why it’s important for video to be part of your lead scoring model and qualification process? Get the overview with this short explainer video. Scoring Leads Based on Video Consumption. This will allow you to continue to iterate on these campaigns as your company and video strategy evolves.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

APRIL 22, 2016

Author: Sarah Quinn Video marketing is a strategy that’s dominating the internet right now, with 61% of businesses currently using video as a marketing tool, according to a recent survey The State of Video Marketing 2016 by Wyzowl. Have you started adding video content to your marketing toolbox?

Thought Leadership 91

Thought Leadership User-Generated Video Marketing Marketing Automation Platform 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2014

According to Forbes, if given the choice between text and video, 59% of executives would choose to absorb information through video. All trends suggest that 2014 will be the year of video marketing. Having someone watch your video in their email is great, but what happens when the video is over?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Food Place 134