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Jen Bergren: Spotlight on the expert

Martech

Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Eventually, we pivoted into RevOps.

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The amazing turning point when martech systems complexity and martech UX complexity diverge

Chief Martec

Growing complexity as a constant for two decades For the 16 years that I’ve been covering martech on this blog, martech has been strictly increasing in complexity. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! I expect this will be a transformative year in martech.

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Which HubSpot Hubs Should Your Company Onboard?

Lynton Web

It will unify your teams and help you create marketing strategies with meaningful data. A bad CRM/CMS lacks transparency, makes it hard for teams to work together, and leads to less cohesive marketing campaigns. Let’s look at all your options with HubSpot. What is HubSpot? HubSpot Marketing Hub. Best of all?

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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. And here's the kicker: our report on AI Trends for Marketers highlights that 90% of marketers say these tools free them from those mind-numbing tasks. Let's find out. It’s all about working smarter, not harder.

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