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What’s new and what’s working, in B2B channel partner marketing

Martech

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Understand the sales plan and key imperatives for the year.

CRM 103
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In Sales & Marketing, Zero Dark Thirty is 30 Minutes Too Late

Duct Tape Marketing

I conducted a teleseminar recently for the marketing alliance partners. Marketing Never Ends For too many small business owners, marketing is advertising or.