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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media.

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17 Marketing Trends You Need to Know for 2022

Marketing Insider Group

When you coordinate your digital marketing strategy with all your teams to deliver those kinds of experiences, you’ll grow your bottom line well beyond even your highest expectations. In other words, you need to consider CX in every aspect of your marketing strategy. I call this employee activation.

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2020 Marketing Trends You Need To Know

Marketing Insider Group

But aspects more traditionally considered as marketing’s domain are cited too: up-to-date technology, personalization, an easy mobile experience, brand image, and design all add up to the overall customer experience. In other words, you need to consider CX in every aspect of your marketing strategy. Source: [link].

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10 Ways to Market to Gen Z

Power Digital Marketing

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. How Gen Z Differs from Millennials. Additionally, Gen Z witnessed Millennials struggle through massive debt.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action. Blog posts on tech news.