Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. For example, a brand new product will market differently than a well-established, mature product.

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OnPassive Marketing

APRIL 15, 2022

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” ” Product life cycle management is the process of planning ways to support and maintain a product continuously.

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Set Up

JULY 25, 2023

This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. At Set up , our goal is to help marketers thrive. A part of that is providing actionable insights and learnings from the industry’s trials and wins to inspire you to be the best marketer possible. What we learned? #1

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Content Marketing Institute

NOVEMBER 29, 2017

There have been more posts than I can count about how to make a compelling case for a content marketing strategy. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Unlike the case of a content marketing strategy, here we have no real comparison.

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