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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Outbound Marketing. Outbound marketing was more popular before digital marketing, though it still has its place. Interrupt Marketing/Advertising.

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4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already. For example: many startups are a key part of their local business ecosystem.

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SEO Is An Integral Marketing Channel

Duct Tape Marketing

Outbound marketing and advertising create demand. Inbound marketing and SEO capture demand as it filters back through the Internet. “I 46% of B2B researchers are millennials. I Never Click On The Paid Ads”. Virtually every business owner we talk to claims that they do not click on Google Ads.

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How to Sell B2C Products with Content Marketing

Marketing Insider Group

Most of the time, the industry sticks to talking about B2B and content marketing; however, a buyer is a buyer. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading!

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. According to the State of Inbound report, marketers are focusing more on videos.

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Ultimate Guide to Social Media Marketing

Sprout Social

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. 80% of millennial Pinners say they use Pinterest to help them find things they want to buy. 30% of millennials in the U.S. 28% of millennials use Google+ at least once a month.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content Marketing Is Too Valuable for Both Consumers and Brands to Ever Go Away. The number one reason that content marketing is important is that your customers appreciate it. Content marketing generates 3 times as many leads as outbound marketing, drives six times higher conversion rates, and has the potential for a 7.8-fold