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Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent

Rock Content

Take NBC’s Olympics debacle and a projection that fell short and was blamed on Millennials. Sorry NBC, you don’t have a “Millennial problem.” Outbound Marketing. Outbound marketing was more popular before digital marketing, though it still has its place. Interrupt Marketing/Advertising.

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Ultimate Guide to Social Media Marketing

Sprout Social

Captured the attention of millennials on Twitter with its #watchthestove mixtape campaign. 91% of millennials are on Facebook. Pulse: If you're posting on LinkedIn Pulse, it's typically to build thought leadership and showcase your industry expertise. 30% of millennials in the U.S. Quick Stats 1.65 use Snapchat.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.