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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates. But for mobile marketing to be effective, it needs to be strategic. This space is changing constantly.

Transform 115
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Transcript of How to Build Your Team, Plan Your Exit and Create Your Legacy

Duct Tape Marketing

To go lead a ninth company and kinda do what I had done before, and that’s find a company with a proven product, but maybe a 1950s management style and no succession plan, and do what I’d done before; kinda flip the house, you might say, you know the reality television show, but only with companies.