Twitch marketing: What it is and how brands can do it right
Sprout Social
SEPTEMBER 3, 2020
In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. And of course, Twitch has its own built-in advertising platform for brands running video ads.
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