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How to connect with Gen X, Millennials and Gen Z by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. The post How to connect with Gen X, Millennials and Gen Z appeared first on Search Engine Land.

Gen Z 93
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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace.

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Create tailored customer experiences for each generation by Cynthia Ramsaran

Search Engine Land

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. Register and attend “The Changing Face of Marketing: Connecting with Gen X, Millennials and Gen Z,” presented by Zeta Global. Click here to view more Search Engine Land webinars.

Gen Z 92
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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

If your target audience includes Gen Zers or millennials, employee-generated content is a must. More importantly, just like with employee-generated content, it transforms casual browsers into true believers. But when you frame your customers’ success stories as heroes’ journeys , they transform into a Hollywood-worthy epic.

Branding 138
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Employee Generated Content: The Big Daddy of All Content Creation Techniques

Marketing Insider Group

It’s employee-generated content (EGC) – the secret sauce that can transform your content marketing strategy beyond your wildest dreams. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Have a seat.

Gen Z 112
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31 Influencers to Follow in 2017

Adobe Experience Cloud Blog

A Millennial keynote speaker, translator of geek speak, and change evangelist, Brian Fanzo doesn’t stop there—he’s a live video pioneer and also hosts the # SMACtalk and # FOMOfanz podcasts. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. Brian Fanzo. sBYbNu7kSi.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The millennial market is really who banks like ours are looking to connect with.”. HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station.