Search Engine Land

SEPTEMBER 21, 2023

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

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Neuromarketing SEO Content Placement User-Generated 112

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

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Search Marketers Neuromarketing SEO Marketing 130

Search Engine Land

OCTOBER 10, 2023

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. They had a super savvy tech audience that needed to assess their products but also a much more business-minded C-suite audience that would also be browsing. What motivates them.

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Neuromarketing Customer Journey Energy Entertainment 123