article thumbnail

How to leverage neuromarketing for SEO

Search Engine Land

These algorithms don’t just follow rules; they help shape how people think and feel, which is why search and SEO are the way they are today. This article dives into neuromarketing – the study of how our brains react to marketing signals and how these reactions affect what we buy – and how to use it for SEO.

article thumbnail

This day in search marketing history: February 25

Search Engine Land

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

article thumbnail

5 behavioral strategies to make your content more engaging

Search Engine Land

Considering the content’s place in the customer journey helps you tailor it more intentionally by understanding what came before and the next actions. Get the daily newsletter search marketers rely on. Ensure you have absolute clarity on: Who your audience is. What motivates them. What they are trying to do.