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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice. Any responsible consumer will do their due diligence before buying a product or signing up for a service, and that includes visiting your company’s website and using it as an evaluation tool.

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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I’ve also had several other Apple products, including numerous versions of the iPhone, starting with the first one in 2007, to iMacs, iPads, MacBooks, and even a few big daddy Mac Pros (You can surely see where all my disposable income goes). I like new technology, and I like gadgets. Yup, I had one.

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Why VR Matters for Marketers

Adobe Experience Cloud Blog

Statista projects that the VR market will grow to $40 billion in two years’ time. That’s quite a lot of cash for such a new market. Consumers are eating up their chance to escape to new worlds and developers are delighted to create them. Marketers are storytellers. As technology evolves, so does storytelling.

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Top 5 Marketing Must-Haves for Asset Managers and More

Adobe Experience Cloud Blog

Small and large businesses alike face similar challenges, and financial services in general are often behind the curve when it comes to new technology and processes. Additionally, some firms are reluctant to try new marketing tactics because the leaders of the firm are from a different era.

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3 Account-Based Marketing Mistakes You Can’t Afford to Make

Adobe Experience Cloud Blog

Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI). Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business.

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Oli Gardner.

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Our Fearless 50 on Being Fearless

Adobe Experience Cloud Blog

Emily mentions the importance of standing out and being willing to ask the tough questions to push the envelope, saying, “With so many emerging technologies, new trends, and where you are marketing to someone like you, it’s hard to stand out and create the demand for the products/services your sales team is asking marketing for.