Martech

APRIL 5, 2022

Therefore, it is critical to get your end-users engaged and using new technologies early and often. Here are five tips to help drive user adoption of new martech tools. It is natural for end users to resist the inevitable changes when asked to adopt new technology. Use your customer success manager.

User-Generated 101

User-Generated New Technology Succession Management Management 101

Duct Tape Marketing

OCTOBER 8, 2023

The key to successfully managing this type of schedule? Having excellent project management skills and being able to prioritize tasks effectively across all your clients’ projects. One major trend to note involves digital transformation.

CMO 71

CMO Price Transform Marketing Strategy 71

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. Those in the first category are likely to be standalone single purpose products.

Transform 105

Transform CMO User-Generated Customer loyalty 105

On24- CMO Confessions

APRIL 22, 2021

Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. It’s Pierre Custeau, Senior Vice President of Product at MRP Prelytix. Pierre has spent his entire career building products, and a lot of his career has been spent building products for marketers. Pierre, thanks for coming on.

CMO 52

CMO CRM Transform Customer 52

Sprout Social

JUNE 26, 2023

Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service. This creates more opportunities for brands to create deeper customer connections and build product loyalty. This is where businesses must leverage advanced technology.

Customer Journey 120

Customer Journey Customer Transform Retail 120