21 High-Powered Takeaways from Ad Universe Summit
Customers.ai
FEBRUARY 27, 2024
But this method has its drawbacks: match rates often disappoint, data enrichment is non-existent, and the decline of cookies is shrinking audience sizes. Focus on Profit Margin, Not ROAS – Saptarshi Nath Co-Founder & CEO of Airboxr Advertisers often get caught looking strictly at ROAS and ignoring actual profits.
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