article thumbnail

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Email marketing with content updates. Releases of new products or offerings. Combination of great service and great products.

article thumbnail

How To Overcome ECommerce Growing Pains

The CMO Survey

Thats in line with customer behavior, as most users spend 13 hours researching online and just 3.5 Customers can filter and scroll through more than 10,000 cars and purchase or finance the car directly online. The CMO Survey finds that companies are spending more on digital marketing. hours in dealerships.

eCommerce 100