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” (09:49) Borrowing Emily Kramers metaphor, Kay-Kay sees her team as the source of strategic messaging (fuel) and partners with growth, productmarketing, and brand teams (the engine) for distribution. They’re helping you shape some thoughtleadership, giving you quotes, that kind of thing.
Most content creation is done in-house, so content marketers get experience doing different kinds of work (LinkedIn, webinars, video content, podcasts, thoughtleadership ). Hire contractors or marketing agencies to take on unique content formats and specialized work. We’ve discussed this trend at length here. )
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