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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. whitepapers and find out how to set the new benchmark for your industry. So, you know, we syndicate white papers and other forms of content through, you know, common syndication practices.

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Kay-Kay Clapp on Typeform’s Audience-Powered Content Strategy

Animalz blog

whitepapers and find out how to set the new benchmark for your industry. Ty Magnin (29:05): I look at you as a content marketer that has a really creative approach to content marketing. You don’t hire Kay-Kay to write eBooks and white papers and run the same playbook that you’ve seen at old Fangled B2B startups.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Experiment With Partner Marketing. These campaigns can manifest in many different ways, but one common examples of partner marketing is joint webinars.

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How to Run an Enterprise Content Marketing Operation (According to Leaders Who Do)

Animalz blog

Operations: Most content production at startups is done in-house, giving marketers exposure to a wide range of content formats like social media posts, white papers, and infographics. Startup content marketing Enterprise content marketing Content can have an outsized impact on the business. .”