Animalz blog

MARCH 13, 2025

Got to see the, the epic growth going from, you know, I think I joined right as they were series A and then raised a big round and then grew headcount and got to go through the, the [00:06:00] Rocket Ship startup, um, story. Um, you have talked about these different roles within the future of content marketing, right? Yeah, totally.

Transform

Animalz blog

MAY 3, 2024

Content marketing at small companies is like riding a bike — you jump on and start pedaling. Content at large companies is more like captaining a cruise ship. A marketing organization is likely made up of several teams, each with their own specialties (product marketing, paid, SEO, social, brand, etc.).

Content Marketing

Unbounce

JANUARY 23, 2025

You could experiment with simplifying the number of steps, adding payment options, or offering last-minute incentives like discounts or free shipping. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. A/B testing the checkout process is crucial here.

Price

Unbounce

JANUARY 23, 2025

You could experiment with simplifying the number of steps, adding payment options, or offering last-minute incentives like discounts or free shipping. Inform product marketers, sales staff, and other marketers to make sure everyones in the loop. A/B testing the checkout process is crucial here.

Price