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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

Use Insider

AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. These AI-based programs help brands automatically orchestrate journeys, discover segments, create content, predict customer action, recommend products, and more—without spending hours and resources.

Insiders

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Digital marketing evolution: New approaches and channels

Welcome Software

Key takeaways: Digital marketing uses electronic means to connect with buyers to sell a product or service or raise brand awareness. What is digital marketing? Digital marketing uses electronic means to connect with buyers to sell a product or service or increase brand awareness.

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Digital marketing evolution: New approaches and channels

Welcome Software

Key takeaways: Digital marketing uses electronic means to connect with buyers to sell a product or service or raise brand awareness. You’re able to reach a wider audience with digital marketing, which means building brand recognition, acquiring more customers and increasing revenue. What is digital marketing?

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Website Visitor ID X-Ray Tool Website Visitor ID X-Ray pixel allows you to identify anonymous visitors on your website, capturing names, emails, companies, Linkedin profiles, addresses, and more. B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about.

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