Remove PR Remove Product Marketing Remove Whitepaper
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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here’s how Lemlist approaches a listing of job responsibilities for a product marketing role: The company bolds the jobs to be done and gives a succinct description. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

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What Do Experienced Marketers Do Differently? New Research (plus tips from 9 veteran content pros)

Orbit Media Studios

The majority of content marketers with 10+ years of experience write long form guides. They are likely more comfortable writing case studies, ebooks and whitepapers. The most experienced marketers are the most collaborative There is a correlation between years of experience and working with a professional editor.

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Jennifer Clark (Zoom) on Turning Content From Cost Center to Revenue Powerhouse

Animalz blog

In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy. She’s built a pod model that brings together product marketing, demand gen, and content. So I could probably send some of those over to you.

PR
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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

Matt Hummel VP of Marketing at Pipeline360 June 17, 2025 Matt reveals how Pipeline360 turned whitepaper delivery into a one-to-one ABM engine. So, basically, before, you know, the end of each quarter, I would go to my primary stakeholders, you know, head of product marketing, head of demand generation. Like, hey, Diego.

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Tracey Wallace Explains Her No-Content-Without-Distribution System at Klaviyo

Animalz blog

Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Or you have prep PR teams completely separate from content that, that are working on that. So then your relationship to product marketing is they’re creating content. It’s, it’s the visibility.

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How to Build a Product Marketing Strategy in 2023

Rock Content

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?