‘Tis the season: Retailers can expect 32% more social messages this holiday season
Sprout Social
NOVEMBER 19, 2018
And while Cyber Monday may have outpaced Black Friday as the largest shopping day of the year in 2017, shoppers are becoming increasingly accustomed to deals and specials that last for the entire week of Thanksgiving or even span the month of December. Consumers want to talk to retailers of all sizes during the holiday season.
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